There are numerous questions arising in the pre-Christmas period such as whether old customs and traditions are being lost due to growing consumerism? It is also a legitimate question to ask ourselves if the holidays are coming earlier every year? For some, holidays are first and foremost a worry, stress and a (financial) commitment that take a long time to recover from.
Hajdučke Vrleti is renowned as one of the most distinctive hotels and restaurants in Bosnia and Herzegovina precisely because the traditional Herzegovinian cuisine that is being nurtured here, its homely atmosphere and a family business concept. We admit that we often emphasize those qualities that we are proud of. But there are responsibilities that coming along with it. Responsibility for protecting and promoting family values.
The idea is to highlight the importance of family, peace and togetherness in the month of gift-giving. We hope that our advertising campaign under the slogan #ExperienceBeyondtheOrdinary won’t leave you indifferent .
In realizing this project, we have been guided by our well-known postulates: homemade, organic, ours. This promotional video may not be perfect from production point of view, nor is the script created in the studio of a famous filmmaker or any professional actors to embody a happy family for filming purposes only .
Just like when we make our homemade bread, fry perfectly imperfect donuts, prepare the dish under the bake, bake the poles, we do it dozens of times a day, always with the same emotion, but we can never have the same dish come out exactly the same every time. The same goes for our video. True, there was some framework scenario, but if one is to shoot the same video ten times, it would feature at least ten different stories. We thought it was not worth it repeating the same scene countless times while it was snowing outside to get the perfect shot, as somewhere along the way we realized that the only perfect shot was a sincere baby smile.
The goal of the video is not only to promote the centuries-old architecture and the amazing natural beauty of Blidinje, or the interior of our hotel, which has been created for years to be unique and original. We want to encourage you to simply hug your child after watching it, invite your grandparents, host your godparents, refuse to hopelessly queue in front of the shops, but instead have a glass of local wine and grab something from the traditional Herzegovina table, anywhere, anytime.